By May 2007, construction of all 31 Beijing-based Olympic Games venues had begun.^[8] The Chinesegovernment is also investing in the renovation and construction of 6 venues outside Beijing as well as 59 training centres. Its largest architectural pieces will be the Beijing National Stadium, Beijing National Indoor Stadium, Beijing National Aquatics Centre, Olympic Green Convention Centre, Olympic Green, and Beijing Wukesong Culture & Sports Center. Almost 85% of the construction budget for the six main venues is being funded by US$2.1 billion (RMB¥17.4 billion) in corporate bids and tenders. Investments are expected from corporations seeking ownership rights after the 2008 Summer Olympics. Some venues will be owned and governed by the State General Administration of Sports, which will use them after the Olympics as facilities for all future national sports teams and events.

Some events will be held outside Beijing, namely football (in Qinhuangdao, Shanghai, Shenyang, and Tianjin), sailing (in Qingdao), andequestrian (in Hong Kong, because of "uncertainties of equine diseases and major difficulties in establishing a disease-free zone").^[9]

The centrepiece of the 2008 Summer Olympics will be the Beijing National Stadium, nicknamed the "Bird nest" because of its nest-like skeletal structure.^[10] Construction of the venue began on December 24, 2003. TheGuangdong Olympic Stadium was originally planned, constructed, and completed in 2001 for the Games, but a decision was made to construct a new stadium in Beijing.^{[clarify][11]} Government officials engaged architects worldwide in a design competition. A Swiss firm, Herzog & de MeuronArchitekten AG, collaborated with China Architecture Design & Research Group to win the competition. The stadium features a lattice-like concrete skeleton forming the stadium bowl and will have a seating capacity of over 90,000 people during the Olympics. Architects originally described the overall design as resembling a bird nest with an immense ocular—an opening with a retractable roof over the stadium. However, in 2004, the idea of retractable roof was abandoned for economic and safety reasons. The Beijing National Stadium will be the site of the opening and closing ceremonies, as well as the athletics events and soccer finals. The stadium's designer Ai Weiwei has since withdrawn his support for China's Olympic games, saying "he wants nothing to do with them anymore".^[12][13]

Most recently, the Beijing Olympic Village opened on July 16, 2008 and to the public on July 26, 2008.

Transport

In preparation for the huge rush during the games, Beijing's subway system underwent a major expansion which increased its capacity to more than twice its previous size. The previous system was composed of 4 lines and 64 stations. An additional 7 lines and more than 80 new stations were constructed, including a direct link to Beijing Capital International Airport. In the airport itself, 11 unmanned trains, each transporting a maximum of 83 passengers, will expedite the movement of people throughout the new terminal building.^[14] Most of them are scheduled to operate from June 30, 2008, one month before the start of the games. In January 2007, the BOCOG announced that the Metro cars will be fitted with video screens showing the latest news and events during the games. Additionally, cellphone signals would be made available, so that people can use their communication devices in the metro stations or underground.^[15] On August 1, Beijing South Railway Station was reopened after two years of construction. The 120-km long Beijing–Tianjin Intercity Rail opened on the same day that connects the new railway station with Olympic co-host city Tianjin with world's fastestscheduled train service at 350 km/h.^[16]

According to the General Administration of Civil Aviation of China, a new five-level emergency alert system for extreme weather and security threats will be implemented in the airport. This system is designed to ensure smooth and safe transportation for the estimated 3 million domestic and overseas visitors who will flock to Beijing for the games in August 2008.^[17]

On the ground, Beijing is set to designate 38 official public transit routes that will link the Olympic venues. During the games, 2,500 large-sizebuses and 4,500 minibuses will be operated by a total of 8,000 drivers to transport people across various venues. Prior to the games, public transport will be optimised in order to reduce the existing 110 overlapping routes.^[18]

Athletes, Olympic guests and media will be moved around the city in a fleet of 5,000 Volkswagen "low-emission, low-consumption" vehicles.^[19] Volkswagen Group China will also have a dedicated pavilion to showcase their brands to the public throughout the event.

Beijing will be implementing a temporary road space rationing based on plate numbers during the Games in order to significantly improve air quality in the city.^[20] Under the traffic plan made public on June 20, 2008, the rationing will be enforced for two months, between July 20 to September 20, as the Olympics will begin on August 8, and then will be followed by the 2008 Paralympics, from September 6 until 17.^{[21][dead link]} The restrictions will be in placed on alternate days depending on the plates ending in odd or even numbers. This measure is expected to take 45% of the 3.3 million car fleet off the streets. In addition, 300,000 heavy polluting vehicles will be banned from July 1, and the plan also prohibits access to most vehicles coming from outside Beijing. The boosted public transport network is expected to absorb this additional demand, estimated in more than 4 million extra passengers per day.^[22][21]

Marketing

The 2008 Summer Olympics emblem is known as Dancing Beijing (simplified Chinese: 舞动的北京). The emblem combines a traditional Chinese red seal and a representation of the calligraphic character jīng (京, "national capital", also the second character of Beijing's Chinese name) with athletic features. The open arms of the calligraphic word symbolises the invitation of China to the world to share in its culture. IOC president Jacques Rogge was very happy with the emblem, saying, "Your new emblem immediately conveys the awesome beauty and power of China which are embodied in your heritage and your people."^[23]

The slogan for the 2008 Olympics is "One World, One Dream" (simplified Chinese: 同一个世界 同一个梦想; traditional Chinese: 同一個世界 同一個夢想; pinyin: Tóng Yíge Shìjiè Tóng Yíge Mèngxiǎng.)^[24] The slogan calls upon the whole world to join in the Olympic spirit and build a better future for humanity. It was chosen from over 210,000 entries submitted from around the world.^[10]

The 2008 Olympic Mascots are the five Fuwa (simplified Chinese: 福娃, literally "good luck dolls" initially known as Friendlies in English). The Fuwa consist of five members that incorporate fish, giant panda, fire, Tibetan antelope, and swallow designs. The Fuwa each have as their primary colour, one of the colours of the five Olympic Rings that stand for the five continents. The five Fuwa are named Beibei, Jingjing, Huanhuan, Yingying, and Nini. When the first syllable of each of the five names are said together, the result is the phrase 北京欢迎你 (Běijīng huānyíng nĭ) which means "Beijing welcomes you".^[25]

Broadcasting

These games will be the first to be produced and broadcast entirely in high definition television, and will likely garner upwards of 4 billion viewers.^[26] In their bid for the Olympic games in 2001, Beijing confirmed to the Olympic Evaluation Commission "that there will be no restrictions on media reporting and movement of journalists up to and including the Olympic Games,"^[27] but according to a report in the New York Times, "these promises have been contradicted by strict visa rules, lengthy application processes and worries about censorship."^[28]

To be continued...........